HopperHQ has released its 2021 ‘Instagram Richlist’ listing celebrities who are paid most for brand endorsement on instagram. According to the list the Portugal and Juventus footballer Cristiano Ronaldo has become Instagram’s highest-earning individual, making Rs 11.9 crore from each sponsored post. Ronaldo who is the most-followed person on Instagram with more than 300 million fans has replaced Dwayne ‘The Rock’ Johnson at the top spot. The former WWE star, who now commands Rs 11 crore per post, has now moved to the second spot. American singer Ariana Grande takes the third position, getting ₹10 crore to endorse a product on social media. Meanwhile make-up empire owner Kylie Jenner makes ₹ 9 crore per sponsored post.
Indian cricket captain Virat Kohli is the only Indian in the top 20 of the list. He is placed 19th while earning Rs 5 crore for a post, while Priyanka Chopra is 27th, making almost Rs 3 crore for each post.
In the list of highest-earning sportspersons from across the world, Virat stands fourth, behind Ronaldo, Messi and Neymar. According to Hopper HQ, Messi makes Rs 8.6 crore for each sponsored post on his Instagram while posts on Brazilian Neymar’s accounts go for Rs 6.1 crore.
While there are no other Indian cricketers in the list of 395 celebrities and influencers, there are three South African players – Ab de Villiers, Faf du Plessis and Dale Steyn.
